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Although the Federal Cartel Office FCO found, that the acquisition will lead to further concentration in the online dating sector, the Luvoo, however cleared the planned acquisition due to the fact that the online dating market is characterised by dynamic growth, market entries and competition. Sincethe portfolio of the ProSiebenSat. women want sex cottekill
The Meet Group operates several dating platforms worldwide and is active on the German market with its Lovoo online dating platform. The acquisition will lead to further concentration in the online dating sector because the participants are among the largest online dating platforms in Germany.
The FCO examined the acquisition and did not object to it dating cartel law in its decision dated 6 July Although, the FCO found the parties to have market housewives want nsa cecil arkansas 72930 in the dating app segment, it, however, considered the dynamic-growth of the dating app market characterised by market entries, strong competition and development. In particular, the FCO luvoo that dating platform users have sufficient alternatives on the online dating market.
Furthermore, the FCO outlines that the market entry is comparably easy, as dating platform users often use several platforms and new customer business would be of great ificance for online dating platforms, illustrated by the new ladies seeking sex tonight webster texas 77598 entries luvoo platforms like Bumble or LemonSwan and dating share gains of mobile online dating platforms like Tinder.
In this respect the FCO also considered the planned launch of Facebook Dating in Europe in its competitive assessment.
The investigations would have shown that the importance of television advertising is declining, particularly in terms of attracting younger user groups. For more information, the press releases are available in English and German.
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